Genzzz – Next-gen Shopping App

Go To Back

GenZZZ – Smart Shopping Redefined

Genzzz is an eCommerce platform that brings together men’s & women’s clothing, bags, and watches, powered with AI-driven personalization. The app delivers a seamless shopping experience with style suggestions, smart search, and AR try-ons, making fashion discovery simple, fun, and intelligent.

Genzzz’s mission is to redefine online shopping by blending technology with fashion, offering users a personalized, trustworthy, and modern shopping companion.

Client Mission  

Our mission is to make fashion shopping smarter and simpler. Genzzz aims to help users find their perfect style faster, with AI-driven personalization, AR try-ons, and smart recommendations. The goal was to design an app that reduces browsing fatigue, builds trust, and keeps shoppers engaged through curated suggestions and effortless checkout experiences.

When Genzzz first approached me, they had a broad vision for an AI-powered shopping platform but no clear design system. To make the app stand out in the competitive eCommerce market, I identified these challenges

📌 Overwhelming Choices

Users spend too much time scrolling through endless products without guidance.

📌 Lack of Personalization

Shoppers don’t get recommendations tailored to their style, size, or past purchases.

📌 Poor Size & Fit Confidence

Returning clothes due to wrong sizing is one of the biggest frustrations.

📌 Complex Navigation

Too many categories and filters discourage users from completing purchases.

📌 Slow Checkout

A lengthy, confusing checkout process often leads to cart abandonment.

🎯 Simplified User Flow

Created a clean navigation with Home, Categories, Search, Cart, and Profile tabs for quick discovery.

🎯 AI Style Assistant

Added personalized recommendations and “Complete the Look” suggestions based on preferences & purchase history.

🎯 Smart Size Guide & AR Try-On

Integrated AI-powered sizing recommendations and AR fitting rooms for clothes, bags, and watches.

🎯 One-Click Checkout

Implemented Apple Pay, Google Pay, and PayPal integrations for faster, frictionless payments.

🎯 Modern Visual Identity

Used Light Purple + Black + White color scheme to balance energy, elegance, and simplicity.

Discovery → Wireframes → High-Fidelity UI → Prototypes → Testing

✦ Conducted competitor analysis (Zara, H&M, ASOS, Amazon Fashion) to identify gaps.

✦ Designed user journeys focused on personalization and reducing browsing time.

✦ Built 50+ wireframes covering onboarding, browsing, product pages, checkout, and profile.

✦ Ran 3 rounds of user testing to refine navigation and improve usability.

What others lack, Genzzz solved

✦ Competitors overwhelm users with too many products & poor personalization.

 ✦ Size guides are inconsistent, causing frequent returns.

 ✦ Visual identity feels outdated and lacks emotional connection.

Genzzz positioned itself as a fashion + tech hybrid app: modern, personalized, and effortless.

Understanding Shopping Needs for Smarter Experiences

Information Architecture & Flow of Swish Screens

From Concepts to Smart Shopping Experiences

I started with low-fidelity wireframes to map the complete shopping journey covering onboarding, AI-powered home feed, categories, search, product pages, cart, checkout, and profile.

 ✦ Designed 40+ wireframes to explore different layouts and flows.

✦ Focused on reducing steps in browsing and checkout.

✦ Integrated AI touchpoints early, such as smart search, size recommender, and outfit suggestions.

✦ Iterated through 2–3 rounds of usability testing to refine navigation, making the flow more intuitive and user-friendly.

Minimal Yet Bold Identity for GenZZZ

Genzzz logo reflects the essence of a modern fashion-forward eCommerce app. The design combines bold typography with a shopping bag arc, symbolizing effortless and stylish shopping.

✦ Typography
Strong, rounded letterforms give the logo a youthful and approachable feel, while still maintaining boldness and confidence.

 ✦ Symbolism
Arc above “Gen” resembles a shopping bag handle, clearly linking the brand to fashion and retail.

 ✦ Color
Use of Medium Purple conveys creativity, sophistication, and trust, aligning perfectly with Genzzz’s mission of merging style with smart AI-driven shopping experiences.

✦ Identity
Simple yet impactful, the logo is memorable, versatile, and scalable working seamlessly across digital platforms, packaging, and marketing campaigns.  This identity positions Genzzz as a brand that is modern, stylish, and intelligent, designed for Gen Z and Millennials who seek both fashion and innovation in their shopping journey.

Final UI Design

Experience with GenZZZ Branding & Mobile App Design

Ismaeel did a fantastic job designing the Genzzz app. He quickly understood my idea and turned it into a modern shopping experience with a clean design and smart AI features. The process was smooth, and he delivered exactly what I wanted. Highly recommended.