Cutly Pro - AI Video Editor

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Smart AI-Powered Video Editing Platform

CutlyPro is an AI-driven video editing platform designed to make professional video creation simple, fast, and accessible. As a UX/UI designer, I focused on creating an intuitive, AI-first experience that balances automation with creativity, helping users produce high-quality videos without technical barriers.

Client Mission  

Client Mission The client wanted to build a unified video editing platform that empowers creators, marketers, and businesses to create engaging videos with AI. Their goal was to eliminate complexity, speed up production, and provide stylistic variety through AI-powered catalogs.

The client faced several challenges that slowed down the video creation process and limited user adoption.

📌 Complex Interfaces

Existing tools overwhelmed users with cluttered dashboards.

📌 Time-Intensive Editing

Manual trimming and subtitle creation delayed video publishing.

📌 Lack of Creativity

Users struggled to find unique visual styles quickly.

📌 Limited AI Features

Competitors offered basic automation but lacked deep AI integration.

Remarkable Design Solutions I Delivered

To overcome these challenges, I designed a modern, clean, and user-friendly interface powered by AI features and creative catalogs.

🎯 AI Editing Tools

Integrated features like Magic Cut, AI Translation, Auto Subtitles, and Voice Cloning directly into the workflow to reduce editing time.

🎯 Catalog of Styles

Built a style library with Multipurpose, Neon Future, Playful 3D, Retro Glow, and Cinematic Earth options, enabling users to instantly transform videos.

🎯 Simplified Dashboard

Designed a central hub where creators can access all AI tools without feeling overwhelmed.

🎯 Scalable Design System

Created a component-based design system that supports future features like AI Avatars, Eye Contact Correction, and Clone Yourself.

End-to-End UX/UI Journey

I followed a human-centered design process that ensured the platform meets real user needs while standing out in the market.

I interviewed creators, marketers, and agencies to uncover frustrations with current editing tools. Their biggest pain points were complexity, lack of automation, and limited creative flexibility.

Developed personas such as
✦ Independent Creators seeking simple, fast editing.
✦ Marketing Teams requiring scalable content production.
✦ Agencies needing both speed and stylistic variety.

Analyzed leading editors to identify weaknesses such as poor AI integration, rigid workflows, and outdated UI. This helped me position CutlyPro as an AI-first, user-centric solution.

I structured the navigation to keep workflows clear
Prompt → Edit → Style → Publish, reducing cognitive load and improving efficiency.

Visual Aesthetics

Selected a futuristic yet approachable color palette paired with clean typography for professionalism and accessibility.

Cutly Pro Brand Identity

» Main Symbol
The logo combines a film reel (representing storytelling and video editing) with circuit connections (symbolizing AI technology). This fusion reflects CutlyPro’s mission of blending creativity with intelligence.

» Color Philosophy
The brown-to-orange gradient communicates warmth, innovation, and trust. Brown signifies stability and professionalism, while orange adds creativity, energy, and forward-thinking optimism.

» Typography
The bold, italicized CutlyPro wordmark expresses strength, agility, and motion, aligning with the brand’s vision of fast and dynamic video editing.

» Tone & Personality
CutlyPro speaks with a voice that is innovative yet approachable, professional yet creative positioning itself as a tool for both serious businesses and passionate creators.intelligence.

» Target Audience
✦ Independent Creators seeking user-friendly, AI-powered editing.
✦ Marketing Teams & Agencies producing high-volume branded content.
✦ Businesses that need professional video at scale with minimal resources.

Shaping the Design

I built wireframes and interactive prototypes to test workflows such as

⟢ Magic Cut automation (trimming silences instantly).
⟢ Style application previews (one-click catalog styles).
⟢ AI Avatar integration (human-like presenters in videos).

User testing validated that the design reduced confusion and cut editing time by more than half.

Final UI Design

Right Design at the Right Time

I wasn’t sure how to simplify a tool as complex as video editing, but Ismaeel made it possible. His designs brought clarity and elegance to CutlyPro, while still highlighting the power of AI. The platform now feels futuristic, scalable, and incredibly user-friendly.