Galiliyo - Grocery Delivery App

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Galiliyo – Grocery Delivery App

Galiliyo is a grocery shopping and delivery platform designed to simplify everyday essentials. From fresh fruits and vegetables to packaged goods, the app ensures a fast, reliable, and stress-free experience for managing household shopping. Users can browse categories, create smart lists, reorder in seconds, make secure payments, and track deliveries in real time. 

Galiliyo’s mission is to bring freshness, convenience, and trust into every household, offering users a reliable partner for their daily and weekly grocery needs.

Client Mission  

Our mission is to make grocery shopping simple, time-saving, and personalized with a seamless platform that helps families manage essentials without the hassle. We aim to reduce shopping friction, build loyalty with tailored experiences, and ensure every delivery feels effortless and trustworthy.

When Galiliyo approached me, they had a strong idea for a grocery delivery platform but needed a clear design strategy to stand out in a market with giants like Instacart and Walmart. After analyzing goals and user behavior, I identified the following challenges

📌 Complicated Ordering Processes

Existing grocery apps overwhelm users with cluttered categories and long browsing times.

📌 Lack of Personalization

Shoppers need to buy recurring items (milk, bread, fruits) frequently, but no easy reorder system existed.

📌 Unclear Delivery Tracking

Users faced anxiety due to vague order statuses and inconsistent notifications.

📌 Slow & Confusing Payments

Complex payment flows discouraged repeat orders and trust.

🎯 Streamlined Grocery Navigation

Created a clean, category-based layout with smart search and quick filters, allowing users to find products in just a few taps.

🎯 Smart Shopping Lists & Quick Reorders

Introduced features like “One-Tap Reorder” and “Auto-List Generation” based on user history to save time.

🎯 Real-Time Delivery Tracking

Built a map-based live tracker with clear ETA updates, delivery partner details, and step-by-step progress notifications.

🎯 One-Click Checkout

Integrated secure and fast payments (Apple Pay, Google Pay, Wallets, and COD) to reduce abandonment.

🎯 Fresh & Trustworthy Visuals

Used calming green tones and natural imagery to evoke freshness, health, and trust.

Discovery → Solution → Testing → Refinement

✦ Conducted competitor research (Instacart, Amazon Fresh, Carrefour) to identify gaps.

✦ Created user journey maps with focus on fewer steps from browsing to checkout.

✦ Developed wireframes → high-fidelity UI screens → interactive prototypes.

✦ Conducted 3 rounds of usability testing, refining flows for maximum efficiency.

Identifying Opportunities in the Grocery Market

✦ Competitors had overloaded menus that slowed browsing.

✦ Few apps offered smart reordering & list generation.

✦ Many lacked a trustworthy, fresh visual identity.

Galiliyo positioned itself as a specialist app for fast, fresh, and reliable groceries, combining efficiency with simplicity.

Understanding Grocery Shoppers’ Needs

Information Architecture & Flow of Galiliyo Screens

From Concepts to Final Experience

✦ Designed 60+ wireframes covering onboarding, browsing, cart, checkout, and delivery.

✦ Iterated designs through usability testing, improving reorder flow and simplifying navigation.

Bold modern fonts for headings → energetic, appetizing feel Clean sans-serif body text → readability & simplicity

Fresh, Playful, and Trustworthy Identity for Galiliyo

The ZestPie logo is more than just a food symbol it communicates 

✦ Flavor & freshness (green leaves, natural tones)
✦ Energy & excitement (bold shapes, playful sparks)
✦ Simplicity & sharing (pizza circle divided into slices)

It’s an appetizing, memorable, and versatile design that works across digital platforms, packaging, and marketing, reinforcing ZestPie’s mission: to make food ordering fun, fast, and full of flavor.

Final UI Design

Experience with Galiliyo Branding & Mobile App Design

Working with Ismaeel on Galiliyo was an incredible journey. He transformed our vision into a clean, fresh, and practical app. The order process is seamless, the design feels natural, and our early users love the quick reordering feature. His ability to blend user needs with business goals makes Galiliyo stand out in the grocery delivery space.