Mess Pilot - Social Manager

Go To Back

Mess Pilot – All-in-One Social Media Manager

Mess Pilot is a SaaS-based social media management tool that helps users handle multiple platforms from one unified dashboard. Designed with clarity and efficiency in mind, it streamlines scheduling, campaign management, content storage, and performance tracking all while providing a smooth, intuitive user experience.

Client Mission  

The mission of Mess Pilot is to empower social media managers and teams with a simple, reliable, and efficient platform to manage multiple channels at once. The goal was to design a clean, user-friendly interface that reduces complexity, saves time, and boosts productivity while giving users complete control over their campaigns, schedules, and performance insights.

When Mess Pilot approached me, they had a clear idea of building a SaaS platform for social media management but struggled with turning it into an intuitive design. Key challenges included.

📌 Cluttered User Experience

Most existing tools overload users with features, making navigation confusing.

📌 Inefficient Scheduling Flows

Scheduling across multiple channels required too many clicks and steps.

📌 Lack of Centralized Insights

Users had to jump between tabs to track performance and income.

📌 Visual Consistency Issues

Competitors lacked a modern, cohesive design system that felt professional yet friendly.

To overcome these challenges, I designed Mess Pilot with a focus on clarity, speed, and usability.

🎯 Clean & Structured Dashboard

A centralized hub where users can view all channels, campaigns, and performance at a glance.

🎯 Streamlined Scheduling

One-click scheduling across multiple platforms with a calendar view for better planning.

🎯 Unified Insights & Income Tracking

Integrated analytics and income reports in a single screen for quick decision-making.

🎯 Modern, Cohesive Design System

A polished SaaS look with consistent typography, icons, and a color scheme that enhances readability and trust.

To create a seamless SaaS experience for Mess Pilot, I followed a structured design process

✦ Discovery & Research
Analyzed existing social media management tools (Hootsuite, Buffer, Later) to identify gaps and opportunities.

✦ User Journey Mapping
Focused on reducing clicks for key actions like scheduling, posting, and checking analytics.

✦ Wireframing
Built low-fidelity wireframes for dashboards, campaigns, and scheduling flows to validate structure early.

✦ High-Fidelity UI Design
Designed a clean, scalable interface system with modern visuals, typography, and intuitive navigation.

✦ Usability Testing
Conducted iterations with test users to refine scheduling flow, dashboard clarity, and overall navigation.

✦ Discovery & Research
Analyzed existing social media management tools (Hootsuite, Buffer, Later) to identify gaps and opportunities.

✦ User Journey Mapping
Focused on reducing clicks for key actions like scheduling, posting, and checking analytics.

✦ Wireframing
Built low-fidelity wireframes for dashboards, campaigns, and scheduling flows to validate structure early.

✦ High-Fidelity UI Design
Designed a clean, scalable interface system with modern visuals, typography, and intuitive navigation.

✦ Usability Testing
Conducted iterations with test users to refine scheduling flow, dashboard clarity, and overall navigation.

Identifying Opportunities in the Social Media Space

To design an impactful platform, I analyzed leading tools in the social media management space. The focus was on understanding their strengths, weaknesses, and gaps to ensure Mess Pilot stands out.

 Key Competitors Studied

` ✦ Hootsuite
Strong in analytics and scheduling, but complex UI can overwhelm new users.

✦ Buffer
Simple interface but lacks advanced multi-channel insights.

✦ Later
Great for visual planning, yet limited in campaign tracking.

✦ Sprout Social
Comprehensive features but comes with high pricing and steep learning curve.

Understanding Social Needs for Better Experiences

To ensure a smooth experience, Mess Pilot structure was designed around clarity and quick access to core features

From Ideas to User Experience Designs

Before moving into high-fidelity designs, I crafted low-fidelity wireframes to establish the structure, navigation, and content hierarchy. The goal was to ensure a seamless flow for social media managers who need to manage multiple channels with ease. 

✦ Defining User
Flows Mapping out how users would create campaigns, schedule posts, and track income without friction.

✦ Sketching Layouts
Outlining the placement of dashboards, stats, and quick actions for better accessibility.

✦ Iterative Wireframing
Testing different layouts for the dashboard, campaigns, and schedule views to prioritize clarity.

✦ User Feedback
Validating wireframes with initial feedback before moving to UI design.

Defining the voice and visual identity

Minimal Yet Bold Identity

I designed the brand identity of Mess Pilot to reflect clarity, control, and forward direction. The bold yellow icon was created with a geometric balance to symbolize navigation and guidance acting as a “pilot” that helps users move through complexity with confidence. Its curved form adds adaptability and innovation while maintaining a sense of stability
.

For the typography, I chose a clean sans-serif style to keep the design modern and professional. The contrast of “Mess” in white highlights simplicity and problem-solving, while “Pilot” in yellow brings focus to leadership, action, and energy.

The dark background was part of my design decision to make the yellow pop with vibrancy while also projecting a sleek SaaS aesthetic. Overall, this identity communicates trust, innovation, and confidence, aligning perfectly with MessPilot’s purpose.

Final UI Design

Design That Nailed Our Vision

Glad we found Ismaeel. Working with him was super smooth. He instantly got what we needed for our SaaS project and turned it into a clean, modern design. The branding feels fresh, professional, and exactly what we were looking for. Zero stress, just great results.