Swish – Social Media & Lifestyle

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Swish – Social Media & Lifestyle Sharing App

Swish is a modern social media platform designed for creative expression, lifestyle sharing, and community building. With Swish, users can share photos, videos, and stories, connect with friends, discover inspiring content, and engage through likes, comments, and direct messaging all in a sleek, intuitive experience.

Swish’s mission is to bring people together through authentic storytelling, creativity, and connections in a space that feels personal and inspiring

Client Mission  

Our mission was to design a social platform that feels effortless, aesthetic, and community-driven. Swish needed to reduce the clutter of traditional apps, highlight creativity, and offer users a safe, enjoyable place to share their lifestyle moments.

When Swish first approached me, they had a strong concept but no clear design system. The challenge was to design an app that could stand out against giants like Instagram and TikTok while remaining simple and engaging.

📌 Overcrowded Interfaces

Most social apps overwhelm users with too many features on one screen.

📌 Low Content Discovery

Users struggle to find fresh, inspiring content outside their circle.

📌 Weak Engagement Tools

Comments and likes felt repetitive and failed to spark meaningful interaction.

📌 Privacy Concerns

Users needed more control over who sees their lifestyle moments.

🎯 Minimal Yet Expressive UI

Designed a clean home feed with large visuals, intuitive navigation, and soft animations.

🎯 Smart Discovery Feed

Introduced AI-based recommendations tailored to lifestyle interests (travel, fashion, food, fitness).

🎯 Engagement Beyond Likes

Added reactions, story polls, and creative stickers to boost interaction.

🎯 Privacy Controls

Implemented advanced privacy options (close friends list, profile locks, content-level visibility).

🎯 Lifestyle-Driven Visuals

Used vibrant colors, gradients, and aesthetic typography to reflect modern lifestyle culture.

Discovery → Wireframing → UI Design → Prototyping → Testing

✦ Conducted competitor research (Instagram, VSCO, TikTok, Pinterest).

✦ Mapped user journeys focusing on sharing & discovery.

✦ Designed wireframes → high-fidelity UIs → prototypes.

✦ Iterated through user feedback to refine navigation and interactions.

Identifying Opportunities in the Social Media Space

✦ Competitors had feature-heavy interfaces that distracted from content.

✦ Algorithms often favored popularity over authentic lifestyle sharing.

✦ Limited privacy and personalization.

Swish positioned itself as a lifestyle-first app where aesthetic design, personalization, and authentic storytelling come together.

Understanding Social Needs for Better Experiences

Information Architecture & Flow of Swish Screens

From Concepts to Final Experience

✦ Designed 70+ wireframes across onboarding, feed, post creation, explore, and messaging.

 ✦ Usability testing revealed the need for one-tap access to camera and stories.

✦ Iterations focused on clean layouts and fast transitions.

Minimal Yet Bold Identity for Swish

Swish logo blends modern minimalism with social vibrancy, creating a strong identity for a lifestyle-driven social app.

✦ Typography
Bold sans-serif typeface communicates clarity, confidence, and modernity, making the brand approachable yet professional.

✦ Symbol (Š)
Unique icon with a playful accent mark represents expression, individuality, and connection, key traits of a social lifestyle app.

✦ Color (Portland Orange)
Vibrant orange signifies energy, creativity, and enthusiasm, perfectly aligned with the dynamic and engaging nature of a social community platform.

✦ Black Contrast
Deep black balances the energy of orange, adding stability and sophistication to the overall brand personality.  Together, these elements establish Swish as a bold, fun, and trustworthy social app, designed to foster creativity, connection, and self-expression.

Final UI Design

Experience with Swish Branding & Mobile App Design

Working with Ismaeel on Swish was an amazing journey. He turned our vision into a sleek, lifestyle-first app that feels both familiar and fresh. The design is clean, the flow is simple, and our users love the aesthetic vibe. His design thinking and attention to detail helped us build a platform we’re proud of.