ZestPie – Fast Food Delivery App

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ZestPie – Pizza & Burger Delivery App

ZestPie is a food ordering platform that specializes in pizzas and burgers, offering users a fast, simple, and personalized way to satisfy their cravings. The app delivers a seamless experience for browsing menus, customizing orders, making secure payments, and tracking deliveries in real-time.

ZestPie’s mission is to bring flavor and convenience together, giving users a fun, intuitive, and trustworthy app for quick meals and late-night cravings.

Client Mission  

 Our mission is to give users the knowledge and tools to confidently manage their Our mission is to make food ordering delightfully simple and visually appetizing, with a platform that reduces ordering friction, saves time, and keeps users coming back through personalization, loyalty rewards, and secure experiences.

When ZestPie first approached me, they had a basic idea for a food delivery app but no clear design direction. They wanted to stand out in a competitive market dominated by large players. After analyzing their goals and target users, I identified key challenges

📌 Complicated Ordering Processes

Existing apps overwhelm users with too many steps to place an order, causing frustration and drop-offs.

📌 Lack of Personalization

Users don’t get quick access to their favorite meals or recommendations based on taste history.

📌 Unclear Delivery Tracking

Customers often feel anxious due to vague order tracking and poor communication.

📌 Slow & Confusing Payments

Lengthy checkout processes discourage repeat purchases.

🎯 Simplified User Interface

Designed a clean, minimal navigation structure with Home, Menu, Orders, and Profile tabs. Users can reach their desired food in just 2–3 clicks.

🎯 Quick Reorder & Personalization

Added “One-Tap Reorder” for past favorites and AI-based suggestions to reduce browsing time.

🎯 Live Order Tracking

Integrated a map-based real-time delivery tracker with clear ETA updates to build trust.

🎯 One-Click Checkout

Implemented Apple Pay, Google Pay, and Wallet Pay for instant checkouts, reducing cart abandonment.

🎯 Appetite-Driven Visuals

Used large, high-quality food images with warm color tones (red & yellow) that psychologically trigger hunger.

Discovery, Solution, and Testing for a Seamless Food Experience

Conducted competitor research (Domino’s, Foodpanda, Uber Eats) to identify gaps.

Created user journey maps focusing on reducing steps in ordering flow.

Developed wireframes → high-fidelity UI screens → prototypes.

Iterated through user testing to refine flows and improve usability.

Identifying Opportunities in the Food Delivery Market

I compared ZestPie with major apps and discovered

✦ Competitors had complex menus and long checkouts.

✦ Loyalty rewards were poorly integrated.

✦ Visual identity lacked differentiation.
  ZestPie positioned itself as a specialist app (pizza & burgers only) with speed, clarity, and strong visuals.

Understanding Food Lovers’ Needs to Design Better Experiences

Planning & Flow for a Smooth ZestPie Experience

From Concepts to Final Experience

✦ Designed 50+ wireframes covering all flows: onboarding, browsing, customizing, checkout, and tracking.

✦ Iterated designs after 3 rounds of usability testing, focusing on reducing clicks and making navigation intuitive.

Bold modern fonts for headings → energetic, appetizing feel Clean sans-serif body text → readability & simplicity

Minimal Yet Appetizing Identity for ZestPie

The ZestPie logo is more than just a food symbol it communicates 

✦ Flavor & freshness (green leaves, natural tones)
✦ Energy & excitement (bold shapes, playful sparks)
✦ Simplicity & sharing (pizza circle divided into slices)

It’s an appetizing, memorable, and versatile design that works across digital platforms, packaging, and marketing, reinforcing ZestPie’s mission: to make food ordering fun, fast, and full of flavor.

Final UI Design

Experience with ZestPie Branding & Mobile App Design

Working with Ismaeel on ZestPie was a game-changer. He translated our vision into a fun, fast, and beautiful app. The order flow is smooth, the visuals are mouthwatering, and our early users love the simplicity. His attention to detail and ability to balance user needs with business goals made the project a huge success. We are confident ZestPie will stand out in the food delivery market thanks to his design expertise.